Transforming Outsourcing: How Rahul Revolutionized Ad Operations and Saved $2.5 Million for a U.S. Client
In 2010, Rahul, the Managing Director of our Indian Capability Center, pioneered a bold new vision for outsourcing. Moving beyond the traditional model of offshoring transactional tasks, Rahul saw a greater potential for outsourcing to deliver value. He partnered with a U.S.-based online media company to outsource its online advertising operations (Ad Ops) to India, tapping into the high skill, dedication, and ownership qualities of Indian engineers—all while reducing costs by nearly 90%.
Rahul’s approach was not just about cost savings; it was about maximizing the advantages of geographic and time zone differences. By setting up Ad Ops in India, his team could create, review, and publish advertisements overnight, allowing the U.S. client to wake up to completed tasks. This time zone advantage gave the client a competitive edge, speeding up the ad delivery process for the U.S. market.
The transition to India was completed in just three months. Rahul’s team handled recruitment, training, and parallel operations to ensure consistency before going live. The result? The company saved $2.5 million annually by outsourcing the work of 30 full-time employees.
Beyond cost savings, the Indian team delivered faster turnaround times and enhanced creativity, bringing fresh ideas that improved overall quality. As a result, the U.S. client could refocus its resources on growth and expansion while day-to-day operations were expertly managed from India.
Rahul’s visionary approach not only cut costs but also boosted efficiency, creativity, and business focus, showcasing the true potential of innovative outsourcing.